About SPA

Our Values

Our brand

The SPA brand explains what SPA, as a Programme team, stand for, how the SPA team behaves and presents itself. The brand can be described as a persona, whose values, behaviours and voice are explained below:

Persona
SPA provides information, expertise, support and guidance. SPA can make recommendations, give direction, point, steer and lead those who come into contact with the programme.
Values
SPA values mirror those that UCAS and other stakeholders believe to be most important; higher education staff, applicants, advisers, stakeholders etc. will find SPA to be approachable, knowledgeable, reliable, experienced and authoritative.
Behaviours
As a guide, the values that SPA wishes to exhibit will be expressed by giving direction, being professional, clear, honest and transparent in what it does; service-oriented and providing value.
Voice
The tone and feel of SPA is being fair, impartial, useful, brief, clear, confident, interesting and accurate.

Operating Principles

SPA staff will

conduct themselves in a professional manner which brings credit to SPA and which reflects SPA's core values;
provide good quality advice and information which is accurate, adds value wherever possible and informs;
comply with the policies of UCAS with regard to Data Protection, the Information Security Policy, the Health and Safety Policy, the Equality Policy and associated policies and procedures;
aim for excellence and constantly try to improve the way things are done;
promote the importance of professionalism in admissions and related areas of student recruitment, widening participation and access through professional development and training and the provision of appropriate qualifications to a range of admissions staff;
manage costs within the budgets set.

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Reviewed: July 2009