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The Applicant Experience

Strategy Map

There has been considerable interest in SPA's research into the applicant experience, particularly in relation to tracking progress and integrating good practice throughout an institution across all the stages of the experience. However, one theme that has emerged from discussions is how such approaches can be implemented. In response, SPA has developed a template to assist an institution in mapping its applicant experience strategy.

SPA's Applicant Experience Strategy Map was developed in line with our definition of the applicant experience and principles of good practice. It has been modelled through engagement with recruitment and admissions practitioners and incorporates elements from existing strategies within the UK. It is a review tool for structuring existing good practice and identifying where new practice needs to be developed.

SPA would be happy to discuss this strategy further with anyone considering adopting such an approach or from any institution already engaged in similar practice. We would be particularly interested in hearing from any institution willing to have their applicant experience approach cited as a case study. Please contact Dan Shaffer (d.shaffer@spa.ac.uk) or any other member of the SPA team.

• Designing your Applicant Experience Strategy Map
• The Applicant Experience Strategy Map

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back to Applicant Experience main page

Created: April 2010